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Health and Beauty


Health and beauty encompasses a variety of products, including fragrances, makeup, hair care and coloring products, sunscreen, toothpaste, and products for bathing, nail care, and shaving. The industry overlaps with other markets like chemical, health care, and petroleum


Traditional beauty—the outer kind—serves as a proxy of how healthy you are. It's the message you send to others about your health. Simply, beauty is an instant message to others that transmits youth, fertility, and health. That's why beauty is an extremely important evolutionary cue.